I was brought in to assist in the brainstorming and design process for the pitch of the new Wembley website. The pitch focussed on the idea of creating memories at special events hosted at Wembley, be it a football match or an historic concert such as Queen in 1986. One of the ideas that stuck was the idea of leaving your mark at an event, tagging yourself in particular place or time, much akin to scratching your name on a rock or a bench. This idea eventually became the Wembley 360 panoramic photo, where people could zoom in, identify and tag themselves using Facebook.
Wembley
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